Rajeev Jhawar Focuses on the Continual Development of Usha Martin by Building a Sustainable Value-Accretive Business

Rajeev Jhawar Usha Martin is one of the world’s leading manufacturers of wire rope. Established in the year 1960, today Usha Martin is a multi-unit and multi-product organization. The company is known for making a wide range of wire rope products, which have applications across the world. Rajeev Jhawar is the Managing Director of Usha Martin Limited. Ever since the inception of Usha Martin Limited, Rajeev Jhawar and his team have been working for the overall development of the company and the community which has helped Usha Martin to achieve a sustainable growth.

Ever since the inception of Usha Martin Limited, Rajeev Jhawar and his team have been working for the overall development of the community in the areas of resource management, health and sanitation, education, women empowerment and sustainable livelihood. The parallel development of the company and the community has helped Usha Martin achieve a sustainable and resilient growth. The company’s commitment to its responsibilities towards society over the years has never been confined to the requirements of any statute.

Rajeev Jhawar Usha Martin

Usha Martin Limited has taken appropriate initiatives to address global environmental issues, climate change, global warming by use of liquefied petroleum gas and biomass briquette as greener source of energy and also usage of energy efficient LED bulbs and motors. Rajeev Jhawar focuses on the continual development of the company by building a sustainable value-accretive business.

Usha Martin is on its way to become the global leader in wire rope manufacturing industry. According to Rajeev Jhawar, enrichment of product mix will continue to be one of the key drivers by making Usha Martin exit from low contributory items gradually and focusing more on high value-added products, with the aim to shift the focus from Volume to Value. As per Rajeev Jhawar’s view, raw material sourcing is likely to remain a major challenge in FY 2021-22 and beyond. So, expanding the raw material supplier base – both nationally and internationally should be on the fast track, he added.

Business through service-oriented projects and import substitution is already on the rise for Usha Martin and expected to grow further in this fiscal. Rajeev Jhawar Usha Martin also hopes that the ‘Make in India’ policy of the Government of India adds impetus on this further. In the new world order post-pandemic, Digital Marketing is likely to become the tool for future growth and the degree of Digital Transformation that a company undergoes will become the key business differentiator.

Therefore, Rajeev Jhawar aims to establish highly interactive digital marketing channels in Usha Martin using advanced tools & techniques. He expects that this will help to aggressively increase customer engagement, develop interest and awareness among referral communities/ B2B decision makers, generate online leads, build online reputation and ultimately enhance brand value.